4 Perusahaan Periklanan Terbesar Di Dunia

4 Perusahaan Periklanan Terbesar Di Dunia adalah:

WPP Group plc (UK)
Omnicom Group Inc. (US)
The Interpublic Group of Companies, Inc. (US)
Publicis Groupe S.A. (FR)

Urutan largest in term of billing dan gedenya network saling kejar-kejaran. Jadi mungkin tahun ini WPP, tahun depan Omnicom tahun depan ganti lagi antara 3 conglomerate. Sedang Publicis dengan rendah hati ngaku ke empat.

Masing-masing punya companies dengan berbagai expertise di bidang komunikasi, Advertising Agency, Media Service, Marketing Branding Strategy, PR, CRM, Corporate ID/Brand, Direct Marketing, Event, Sales Promotion, you name it.

Anak-anak perusahaannya tiap-tiap grup yang ada di Indonesia tidak diketahui pasti kecuali WPP, tapi kira-kira petanya gini:

WPP Group plc :
Bates, Young & Rubicam, J Walter Thompson(JWT), Landor Associates, Ogilvy & Mather Group (termasuk One, PR, Interactive dll), MindShare etc

Omnicom Group Inc. :
BBDO Worldwide, DDB Worldwide, TBWA Worldwide

The Interpublic Group of Companies, Inc. :
McCann-Erickson WorldGroup, FCB Group, Lowe & Partners Worldwide

Publicis Groupe S.A. :
Publicis Worldwide, Leo Burnett Worldwide, Saatchi & Saatchi Worldwide, Fallon Worldwide and 49%-owned Bartle Bogle Hegarty (BBH), Starcom MediaVest Group, ZenithOptimedia.

Khusus untuk WPP, dari direktori di websitenya di dapat perusahaan-perusahaan di Indonesia yang termasuk dalam grup ni:

Bates Asia – Indonesia
Dentsu, Young & Rubicam – Jakarta, Matari-Dentsu Young & Rubicam
J Walter Thompson – Jakarta, Adforce
Landor Associates – Jakarta
Maximize – Jakarta
Mediaedge:cia – Indonesia
MindShare – Jakarta
Motivator – Jakarta
Ogilvy & Mather – Jakarta, Ogilvy & Mather
Ogilvy & Mather – Jakarta, Ogilvy Public Relations Worldwide
Ogilvy & Mather – Jakarta, OgilvyOne worldwide
Ogilvy Public Relations Worldwide – Jakarta
OgilvyInteractive – Jakarta, OgilvyInteractive

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